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22 October 2008 at Cebu's Casa Espanol. Corporate giants, business luminaries and government officials gathered together to celebrate Allied Bank's Mabuhay Miles MasterCard's international recognition and its latest offer to its ever-expanding valued customers.

Prominent among the crowd were Allied Banking Corporation's top brass: Mr. Reynaldo A. Maclang, President; Mr. Omar Byron Mier, President and CEO of Philippine National Bank; Mr. Peter N. Yap, Executive Vice-President and Retail Banking Group Head and Miss Socorro D. Corpus, Senior VP-HRD Head. Representing Philippine Airlines were Mr. Jaime J. Bautista, President and COO; Mr. Felix J. Cruz, VP-Marketing Support, Mr. Jun Pilapil, AVP Mactan Station and Mr. Bob Salazar, AVP Visayas Sales with MasterCard Worldwide's VP and Country Manager, Mr. Jose Rene D. Villa-Real.

Allied Bank's First Vice-President and Card Center Head, Mr. Fol C.Rana, Jr., and Philippine Airlines' Assistant Vice-President - Product Loyalty Marketing, Ms. Barbara Aragon headed the presentation, while the evening was hosted by one of the country's top entertainers, Mr. Richard Poon, who also serenaded the elite crowd with a wonderful repertoire of songs.

The APMEA Award

Praises continue to pour on this relatively new player in the credit card field. Barely even four months since its launch last June 27, Mabuhay Miles MasterCard has been relentless in pursuing and giving the best service there is to its valued customers - and doing so with roaring success.

Early this October, Allied Bank won an APMEA Award* for Best Premium Co-Brand Program, bested other players in Asia-Pacific, Middle East and Africa. Even with such acclaim, Mabuhay Miles MasterCard refuses to rest on its laurel; it pushes on to building up its rapport with the A to C market, honing its World and Platinum products further with attractive incentives.

Taking Off with 'Faster' Miles Acquisition at only P35

To rev up its Miles-earning engine, Mabuhay Miles MasterCard lowers its point-to-Mile conversion from P38 to P35, making it faster for its users to get free flights aboard Philippine Airlines. This unprecedented Miles 'price-down' promo comes as a gesture of gratitude to its valued customers, generously rewarding their patronage as the holiday season rolls in. It starts this October 15 and ends on December 31, 2008.

The Exclusive and Most Prestigious Mabuhay Miles World MasterCard

Considered as both as a pioneer in its class and highest-ranking credit card there is, Mabuhay Miles World MasterCard is offered by invitation only, given its very high credit limit.

Along with the privilege is an exclusive access to Allied World Assist: a highly-personalized concierge service giving assistance from booking flights, lodgings, events, business, entertainment-- to offering special deals from products, services and merchants locally.

Mabuhay Miles World MasterCard Cardholders also get automatic round-the-clock emergency medical and travel support via International SOS (ISOS): the world's leading provider of medical assistance, international healthcare, security services and outsourced customer care.

Annual membership is free for the first year, extending to a 50% discount on the same due if the cardholder has an active Allied Bank MasterCard.

The Rise of Mabuhay Miles Platinum MasterCard

The door opens to the next generation's prime movers as Mabuhay Miles MasterCard offers its highly-attainable Platinum option. It shares many of the benefits of its exclusive 'World' counterpart, from the convenience and flexibility of separate Peso-Dollar billings, the lowest point-to-Mabuhay Mile conversion, to a waived first-year annual fee and a wide array of attractive perks.

More Than Just 'Miles' Ahead

The Mabuhay Miles MasterCard is definitely not limited to just faster Miles-acquisition, but is also loaded with a slew of benefits that continue to grow as the days go by.

The Zero% Allied Payment Plan (ZAPP) allows Mabuhay Miles MasterCard users to take pleasure in acquiring their favorite things without interest with payment plans ranging from 3 to 24 months.

Easy Cash Advance via My Ally Instant Cash lets cardholders get as much as 50% of their credit limit in more than 820,000 MasterCard ATMs worldwide, along with over 5,000 BancNet, and more than 230 Allied Bank ATMs nationwide.

For a quick shift of other credit card balances to Mabuhay Miles Platinum MasterCard, a low interest rate advantage can be enjoyed through Allied Balance Transfer (ABT).

For Card Inquiries, There's Ally Live. This comprehensive and efficient service hotline is available for card inquiries through Ally Live, with Metro Manila and Domestic toll-free numbers: 818-9-818 and 1800-10-8189818.

A Guided Tour to The Best Deals. Cardholders can plan their shopping sprees and travels to coincide with fantastic bargains and seasonal getaways of the world. All there is to do is log on to www.mastercardmoments.com for an advance preview of upcoming deals - for FREE.

A Master Key into 32 Million Establishments All Over the World. Cardholders can swing by shops, services and product exclusives in more than 210 countries with guaranteed access wherever the MasterCard logo is displayed.

And Still MORE Coming Up Ahead!

Allied Bank's First Vice-President and Card Center Head, Mr. Fol C. Rana, summed-up the occasion quite eloquently: "Together, the Mabuhay Miles WORLD and PLATINUM MasterCard are poised to conquer a vast domain - an influential, dynamic and ever-expanding market. The sky is indeed not the limit for this unbeatable tandem."

The Mabuhay Miles MasterCard engine has only started to heat up. Its cardholders are sure to catch its exhilarating momentum as it continues to live up to its promise: to be More than Miles ahead, bringing their patrons from one higher level of credit card experience to the next.

For additional details on Allied Bank's Mabuhay MasterCard, one may call Ally Live at 02-818-9-818, domestic toll-free 1800-10-8189818 or visit www.mabuhaymilesmastercard.com.

Below are some of the photos taken during the event.

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